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- Our Sigma Rome conversations are finally out — tune in
Our Sigma Rome conversations are finally out — tune in
Hear what top crypto and iGaming leaders told us at Sigma Rome


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YOUR DOSE OF CRYPTO WISDOM AND ENTERTAINMENT
Hi there,
We brought HodlFM to Sigma Rome, where Tanya met with leaders across crypto, iGaming, and fintech to explore where these industries are heading in 2025. The big takeaway? Speed, privacy, and smarter scaling are shaping the next chapter.
ChangeNOW’s Chief Strategy Officer, Pauline Schanget, shared how their ecosystem now supports 1,500+ currencies and over $1B in monthly volume. With a privacy-first approach and a PRO version for those who prefer verification, the team is preparing for major regulatory shifts expected in 2026.
Kate Lifshits, CEO of NOWPayments, spoke about the growing demand for sub-one-minute transaction finality. The platform supports 350+ currencies and automates conversions and payouts, focusing on resilience and region-specific payment options.
From the investment side, Xanada Fund’s founder, Vladimir Malakchi, explained how they help startups scale globally and navigate fast-changing markets. In iGaming, he noted that crypto still plays its strongest role in payments, especially for users who value privacy and speed.
Rocks Partners’ Daryna Nikolina highlighted that bonuses, visuals, and tailored loyalty programs are key to retaining players. Regional behavior varies widely, making data-driven retention essential.
Closing out the series, Ubidex CEO Oleg Martynenko emphasized that as acquisition costs rise, retention and remarketing take center stage. Their platform helps brands re-engage inactive users and focus on long-term VIP players.
Across every conversation, one message stood out: crypto and iGaming are merging into a faster, safer, and more data-driven ecosystem. And this is only the beginning.
⏱️ Timecodes
00:45 – Intro & welcome from Sigma Rome
01:20 – What is ChangeNOW? From instant swaps to a full “Now Solutions” stack
02:50 – CEX UX pain: KYC, chaotic interfaces & why users choose swaps instead
04:09 – Privacy vs regulation: MiCA, US online safety acts & the end of anonymity?
06:20 – How long will anonymous swaps survive? Mid-2020s “turning point”
07:50 – Top geos for ChangeNOW: Americas, Europe, APAC & user behavior
09:25 – Market talk: institutions, ETFs, tariffs & who is really moving BTC price
12:55 – What NOWPayments does: crypto payments, payouts & a “financial hub”
13:45 – Speed matters: sub-3 min finality for iGaming users
14:50 – Custodial vs non-custodial: why most businesses want managed wallets
16:05 – What people actually pay with: USDT on Tron/BSC, BTC & stability
17:25 – Handling volatility: fixed rate & auto-conversion to stablecoins
18:45 – Full automation & lessons from a major DDoS attack
21:25 – Sonata Investment Fund: helping founders scale, not just fund them
22:15 – Typical founder problems: no processes, no idea how to scale beyond a small team
23:50 – Going from CIS to global brands: new markets, new mentality
25:05 – Crypto x iGaming overlap: payments, risk & hacks
26:20 – Biggest hacks & why crypto casinos are prime targets
27:15 – “How do I become a millionaire in iGaming?” – Vladimir’s answer
29:35 – Rooks Partners: new brands, platforms & winning a Sigma award
30:15 – What players really want: free spins, bonuses, visuals – and wins
31:15 – Story time: €150K win from ~€300 total deposits
32:15 – Country differences: French vs Italian/Spanish/Greek player psychology
33:35 – “How do I win €1M gambling?”
35:00 – Ubidex: retargeting & retention tech for iGaming brands
35:40 – UA is expensive: why everyone pivots to reactivation & LTV
36:40 – How Ubidex segments & brings “dead” users back with remarketing flows
37:55 – Who is the “perfect” player? VIPs, high rollers & long-term value
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Catch you in the next episode,
The HODLFM Team 🌍

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Disclaimer: We're here to entertain, not to be your financial guru. This newsletter is purely for educational purposes and does not constitute financial advice or a magical fortune-telling session. So, grab your popcorn, enjoy the read, but remember to use your own wits and conduct thorough research before making any money moves. Stay curious, my friend!

